Every year, the House of Krug honours the dream of one man, Joseph Krug with a new Édition of Krug Grande Cuvée, the most generous expression of Champagne. Driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every year, regardless of annual climate variations. Beyond the notion of vintage, Krug Grande Cuvée is always a blend of over 120 plots’ wines individually kept from more than 10 different years. The fullness of flavours and aromas achieved by this careful art of blending would be impossible to express with the wines of a single year.

As of 2017, Krug Grande Cuvée displays its Édition number on the front label. The Édition number identifies a specific creation of Krug Grande Cuvée and corresponds to the number of years in the House of Krug that the founder’s dream has been re-created. This turning point in Krug’s history brings to light the beauty, uniqueness, and collectability of these creations. Today, over one hundred and seventy-five years after Krug Grande Cuvée was first created, the House of Krug is delighted to present Krug Grande Cuvée 170 ème Édition.

Conversely, inspired by the dream of the fifth generation of the House of Krug to conceive a rosé Champagne that did not exist and could be re-created every year, the House of Krug is delighted to present Krug Rosé 26 ème Édition: the 26^th creation of Krug Rosé in the history of the House, the 26^th year this dream was re-created, and the sixth to feature the Édition number on its front label. This unique Champagne holds the promise of bold and adventurous gastronomic experiences.

A MUSICAL APPROACH TO CHAMPAGNE CREATION

At Krug, each individual plot of vines gives birth to a unique wine that the House keeps separately, following the evolution of its character to achieve the utmost precision and balance at the moment of blending. In musical terms, each plot of vines is a musician and each grape variety, an instrument, while the year is the musical score. This allows Krug’s Cellar Master to identify the wines to compose each year’s creation in the most harmonious way, like a conductor, auditioning musicians from the harvest year, as well as from previous years, who will perform together the symphony of Champagne. This musical masterpiece is called Krug Grande Cuvée, the most generous expression of Champagne, re-created every single year, regardless of climate variations.

KRUG ECHOES LIMITED EDITION: THE KRUG STUDIO EXPERIENCE

The origin of Krug x Music dates back to over a century ago, as love for Music has been the unsung muse for many members of the Krug family. In today’s ever-changing world, the House recognises and embraces its duty to go beyond traditional boundaries, and to connect with Krug Lovers through a universal language that transcends cultures, borders and linguistics; one which can evoke deep sensations at the core of the shared human experience. At Krug, Music is considered the natural tool to forge such a powerful connection with its global community network.

Building on the notion of food pairing and translating this idea into music, Krug invites guests to experience Krug Grande Cuvée 170ème Édition through a Music Pairing. Every year, Krug invites artists to translate their perception of the new Édition of Krug Grande Cuvée into music. This year, the House takes the Music Pairing experience to another level with a visual display to complement the tasting.

With the purchase of Krug Echoes Limited Edition, the highly coveted limited edition Krug Grande Cuvée 170ème Édition gift box, Krug Lovers will be able to access The Krug Studio experience, which is curated by multi-talented composer and Krug Lover, Ozark Henry. He explores the act of the creation of Krug Grande Cuvée 170ème Édition, from the Cellar Master’s inspiration to the final performance of 195 highly talented musicians. This immersive, soundsorial journey will open gateways to a new dimension, enhancing each sip and revealing new facets of Krug Grande Cuvée 170ème Édition.